Kavya Singh Kundu launches new sustainable brand

Designer Kavya Singh Kundu has launched her namesake sustainable fashion brand and is banking on affordability to drive product sales amid the COVID-19 crisis.

Label Kavya Singh Kundu is inspired by the designer’s personal style and her love for all things bling and shiny. The label's target market is nature and fashion-conscious millennials, which it hopes will drive sales of its products.

The designer’s collections have been made using handwoven fabrics for most styles, apart from some organic fibre mill made fabrics too, namely orange fibre and bamboo fibre textiles.These collections are deeply connected to Indian handlooms and radiate a modern global aesthetic.

The collections have been priced in the range of Rs 5,000 ($80) to Rs 25,000 and will be available for purchase online, and social media platforms.