Khadi and Village Industries Commission (KVIC) has launched India's first khadi fabric footwear. Each footwear is priced between Rs 1,100 to 3,300. KVIC has launched 15 designs for female footwear and 10 designs for male footwear. The footwear will be sold on the Khadi and Village Industries Commission (KVIC) portal.
The footwear was launched by Nitin Gadkari, Union MSME Minister via a video conference. At the conference, Gadkari highlighted the potential of the country's footwear sector for employment generation and exports, He said, after China and the US, India is the third largest footwear manufacturer globally. It is a Rs 1.45 lakh crore industry with a domestic market of Rs 85,000 crore and exports of Rs 45,000 to Rs 55,000 crore".
The minister will request actor-turned-politician Hema Malini to endorse the Khadi footwear on a pro bono basis and become its brand ambassador.
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