KVIC sells 1.5 lakh masks per day

Khadi & Village Industries Commission (KVIC), which launched its own platform to sell masks in July, is clocking a daily turnover of Rs 1-1.5 lakh, and hopes to double this by the end of March, says an Economic Times report.

From around 600 products, KVIC hopes to sell nearly 1,000 products online in around a fortnight. This could include products such as ornaments from khadi institutions, phulkari from Punjab and the famous chillies, haldi and ginger from Arunachal Pradesh.

While khadi masks remain the main draw, fabrics are second on the list, followed by the humble papad and soap bars. Close to 19 lakh masks have been sold so far, of this around 1-1.3 lakh have been sold online.

But unlike traditional ecommerce and retail platforms, KVIC has limits to its strategy. For instance, unlike other e-tailers, which can click a picture and sell saris, KVIC does not have two saris that look the same. For delivery, it has tied up with India Post, which seeks to revive its fortunes through ecommerce tie-ups.