KVIC to strengthen online presence

KVIC plans to strengthen its online presence and achieve sales of over Rs 200 crore per year by focusing on e-marketing. The Commission generated revenues of over Rs 1 crore ($135,876) in less than a year of its launch.

KVIC launched its online store on July 7, 2020 and has till date delivered orders to over 10,000 customers. The e-portal had over 65,000 visitors during the first eight months. KVIC has also delivered more than 1 lakh articles/commodities to these customers.

The commission exempts all Khadi institutions and PMEGP units from financial and logistical burdens. All expenses incurred on operating Khadi e-portal are borne by KVIC. While in the case of other e-commerce sites, product cataloguing, packaging and dispatch are the responsibility of the respective sellers.

KVIC recently added new product categories on the e-commerce platform. Since the launch of its website, KVIC has received online orders from 31 states and Union Territories.