Lifestyle launches new festive campaign

Lifestyle, India's leading destination for the latest trends, has launched #DilSeDiwali festive campaign inspired by the joyful feelings that the festival of light ushers in. The campaign takes a leap from 2019, to capture the heart of the celebrations in the context of the recent times where everyone is looking forward to the dress-up and dispel the gloom by celebrating Diwali in their own unique way.

The campaign consists of two digital films with two-part storytelling, with two different Diwali Celebrations, accentuated by a memorable song. Young, vibrant and engaging, the films delivers the message of 'celebrating the way your heart wishes' in a fresh new way.

The all new festive collection by Lifestyle comprises trendy apparel and accessories that are handpicked keeping Diwali in mind. Accents of bright jewel tones such as Emerald Green, Royal Blue, Vibrant Yellow and Opulent Purple with accents of Gold, Zari & sequin embroideries, intricate Gold foil detailing, layered kurtas, 3-piece festive sets and co-ordinates among others are some of the key trends that truly captures the vibe of the festive season.