LimeRoad receives Rs 11 crore funding from MA Willmind Holdings

E-commerce platform LimeRoad has received generous funding of Rs. 11 crore from MA Willmind Holdings which is a company based out of Mauritius. LimeRoad was founded back in 2012 by founders Prashant Malik, Manish Saksena, Ankush Mehra and Suchi Mukherjee. Being an online fashion and apparel store, LimeRoad allows user to filter products in categories, material, cost, colour, brand, etc.

LimeRoad also allows you to have discussions and debates over the product with other users. One can discuss the purchase of other users, the material of the product, worth buying or not etc. This feature gives LimeRoad a separate identity from other competitor e-commerce websites. In totality, the main attraction and drive of the website run through user-generated promotions and content. This is not something Myntra or Amazon focuses on.

LimeRoad not only deals with fashion or apparels, but the website also offers kitchen and home products. Sellers can also post their decorations and products on the website which will help them to build their own audience and give them a well-established platform to sell and showcase their products