LIVA launches AW 21-22 seasonal collection

Fashion ingredient brand from the Aditya Birla Group, Liva has launched its AW 21-22 seasonal collection at the LAPF Studios.

Curated by Liva’s in-house design team following inputs from WGSN global trends, the collection is based on the constant thrive to adjust to new normal ways of living and an opportunity to adapt, innovate and reinvent.

Launched through a pan India webcast, the swatches of this collection were made available at the buyer-seller meet organised at all the three LAPF Studios.

Over 170 business visitors from 132 companies visited to witness the collection across all the LAPF Studios.

Attendees included key brands, buying houses, online retailers, and exporters. Renowned organisations like Pearl Global, Aman Exports, Cheer Sagar, Juniper Brand, Li & Fung, Asamar Apparels, Prits Leather, and Triburg were a part of the guest list.

Partners across textile hubs like Erode, Ahmedabad, Delhi-NCR, Mumbai, Nagpur showcased their collections.

Buyers have expressed interest specially for sustainable fabrics made with LivaReviva and Livaeco by Birla Cellulose. Brands also appreciated the block chain based C-O-C tool “GreenTrack” that enables brands to track journey of fibre from plantation till garment stage.