India’s leading premium menswear brand from Aditya Birla Fashion and Retail, Louis Philippe has launched a new campaign to commemorate the Father’s Day.
Christened as #ThanksDad, the campaign features young professionals thanking their fathers for all they did to raise them right. It celebrates the commitment, lifetime of responsibilities, challenges and ever lasting memories between fathers and children.
The 60 seconds video highlights the emotions of young professionals who are expressing their views of taking care of their father in these challenging hours. The video esthetically captures the real instances that a son and daughter come across while they are donning the role of dad to their father.
Louis Philippe campaign is also backed by an engaging social media contest. The initiative encourages participants to post a thank you video expressing the most memorable experience with their father and sharing it across social media platforms using the hashtag #ThanksDad. The winning entry will feature on Louis Philippe’s social media page.
