Luxottica to launch street style eyewear brand Arnette in India to target Gen Z

The local arm of Italy's premium and luxury eyewear company Luxottica is launching street style eyewear brand Arnette in India. The brand is targeted at young millennials and Gen Z customers.

In 2019, Arnette launched its first sustainable collection made with bio-nylon, and by 2021, around 70% of its collection is eco-friendly, using both bio-nylon and bio-acetate material. The brand claimed that all its products come with packaging made from recycled plastic.

Arenette will be targeted at metros and Tier-1 cities first and then gradually will be promoted across smaller cities and towns. Luxottica Group said that the brand will be promoted through digital campaigns across social media platforms, on-ground activations and in-store promotions.

With a starting price of Rs 3, 690, Arnette will be retailed across e-commerce platforms such as Amazon, Flipkart, Tata CLiQ, Tata CLiQ Luxury, and retail stores in Delhi - NCR and Gujarat. The company is looking to take the brand to approximately 500 partner retail stores by the end of 2021. It will also be sold soon on AJIO, Nykaa, Nykaa Fashion and Myntra.