Home-grown affordable luxury fashion brand Qua has opted for zero plastic packaging for its clothing products. The brand ships all online orders in 100 per cent recyclable cardboard packaging. Another way it ensures sustainability is by downsizing the manufacturing of clothes. Qua makes clothes in small batches, instead of stocking warehouses by analyzing old data and predicting demand.
The brand also works towards minimizing the usage of polyester. It chooses premium fabrics like Turkish cotton, viscose, linen and wool blends, as they are biodegradable and offer optimal breathability. Qua’s blazers are lined with 100 per cent viscose instead of polyester, while the collection of dresses and co-ords are 100 per cent viscose and cotton.
Rupanshi Agarwal, Founder and CEO, says, the its digital platform, the brand also tries to educate its customers about sustainable practices like slow fashion and the importance of making eco-conscious choices that are less detrimental to the environment.
