Manish Malhotra launches virtual store

Fashion designer Manish Malhotra has launched a virtual store in partnership with Gmetri. The virtual store allows customers to virtually visit the Delhi flagship spanning over 15,000 sq ft. The virtual store can be browsed on desktop, laptop, and mobile.

The decision to launch a virtual store was long overdue but intensified due to the pandemic. While the brand’s customers have been able to shop via e-commerce site, the brand wanted to offer a seamless experience to the brand, even though customers can't make the stores in the lockdown.

With this new virtual experience facility, the brand hopes to bridge the serendipitous joy of shopping at its exclusive physical outlets. The store offers a broad line-up of couture pieces, along with other brand portfolios, including Manish Malhotra Jewellery, Manish Malhotra Beauty, and Manish Malhotra Home.

The brand plans to enhance customer experience by launching chat support over the next two months to help with product or purchase queries, e-consults, and personalised guidance.