Mistry to open first brick-and-mortar store

Currently retailing from its e-commerce store, handbag brand Mistry plans to open its first brick-and-mortar store the brand has also partnered with the Hemkunt Foundation for a COVID-19 relief initiative, reports Fashion Network.

Known for its crescent moon-shaped ‘Selena’ mini bags, Mistry also plans to continue to expand its product line made from reclaimed leather hides and work towards a zero waste model. It wants its leather bags to be a tactile experience for its audience, and to be able to meet some of its customers and patrons in real life. The brand has launched the ‘Mistry for COVID Relief’ which will see the brand donate 30 per cent of its revenue to the Hemkunt Foundation. The organization is working to provide people with oxygen and essential supplies during the current crisis.

Literally translating to a master artisan in English, Mistry celebrates its craftsmen who work meticulously to bring every design to life. Born during a pandemic, the label is one of the many businesses that has been successful during this time and has come a long way in such a short span.