MomSoon expects twofold rise in sales this fiscal

Maternity clothing wear startup MomSoon is expecting an over two-fold rise in sales this fiscal as it plans to expand retail footprints and online presence. The brand was planning to set up retail outlets in some cities but during the lockdown it saw huge demand coming on its website. Its met its monthly targets within fortnight and expects to double its sales this fiscal.

Founded two years ago, MomSoon is in talks with Myntra as well to start selling its maternity wear soon on its platform. It currently sells through Mothercare, Maa, Baby, Fortis La Femme.

MomSoon also plans to start selling dresses made up of virus resistant material. It has sourced anti-viral fabric from Nahar Group. Their fabric has cleared all required tests for anti-viral fabric. Designs on the same fabric are undergoing production and the brand expects to start its sale beginning next month.