Myntra collaborates with Lenzing and Ecovera for sustainable collection

Myntra and LenzingEcovera™ fiber brands have joined forces for the upcoming festive season to provide clothing made entirely of eco-friendly viscose fiber.

The collaboration has invigorated Myntra’s in-house fashion brands to develop an environmentally responsible apparel line for both men and women.

Myntra’s brands Roadster, Dressberry, Mast &Harbour and House of Pataudi have had the most innovative minds work to build a wide range of designs for the collection. The outfits will be reasonably priced and cater to a diverse taste in fashion for buyers across India.

The LENZING™ ECOVERO™ fibres are derived from certified renewable sources of wood using a responsible production process meeting high environmental standards. What’s more, the viscose fibre is certified with the EU Ecolabel that is awarded to products and services meeting stringent sustainability requirements throughout their life cycle.

This collaboration will further enhance Myntra’s commitment towards the ecosystem.”