Nehha Chandra to be the new Head-Marketing for Ritu Kumar Brands
27th August 2021, Mumbai:
Nehha Chandra has been appointed Head-Marketing for Ritu Kumar Brands. She will work with Amrish Kumar, CEO of the fashion and apparel brand.
Chandra has over 17 years of experience across the luxury sector. She will utilize her expertise to identify and explore marketing and digital strategies for the brand.
She has earlier worked with various global and Indian brands like Volvo Cars, Tag Heuer, Cosmopolitan, National Geographic Channel and Seventy EMG.
Over the years, Chandra has created successful strategies, processes, events and preferred relationships with celebrities, sports personalities and agencies.
This directly contributed to brand’s growth, incremental sales and PR value. Ritu Kumar is the largest and most respected designer-wear brand in India today.
Since 1969, it has developed a unique style of its own, reflecting the ancient traditions of Indian craftsmanship in a contemporary vocabulary. Kumar's understanding of ancient designs and the innovative use of traditional crafts has created a new classicism.
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