Nykaa Fashion launches new athleisure and activewear range

Online retailer Nykaa Fashion has launched a new athleisure and activewear range under Nykd brand.

The Nykd All Day range will sell basic T-shirts, joggers, sports bras and tank tops. The range will be sold under Nykaa Fashion -- the multi-brand e-commerce's fashion offering. Through this expansion, Nykaa aims to introduce clothing that focuses on comfort and inclusivity and can seamlessly transition from at-home wear to stepping-out attire.

The new Nykd All Day range will be available on Nykaa.com, the Nykaa Fashion website, and app as well as the Nykaa Fashion store at Ambience Mall, New Delhi. Nykd by Nykaa was launched in October 2020 and already sells lingerie and sleepwear. With Nykd All Day, the brand has now expanded its portfolio to over 230 offerings across lingerie, sleepwear, athleisure, leisure, and activewear.

Nykaa started out as a beauty retailer and expanded its offerings in the fashion and accessories market. It has over 17 million monthly active users, apart from over 70 offline stores. It retails over 2,500 brands through its website, app, and stores. Nykaa Fashion, Nykaa’s apparel and accessories offering retail via a website and an app.