Nykaa Fashion launches sustainability edit

Nykaa Fashion has launched a new sustainability edit that features a mix of sustainability-focused labels from across established as well as upcoming fashion brands. This carefully curated list represents the advocates of eco-friendly, fashion that focus on the three R's 'Reduce, Reuse, Recycle'.

The list of Mindful Labels includes brands like GAYA, Doodlage, Khara Kapas, GUR, Dobby, Kaarpas Kanelle, Taro, Maati by Neha Kabra, Koyi Taro, Bohame, Mishe, A Humming Way, Urvashi Kaur, Kanelle, Okhai, Koyi Taro, Pozruh, Merakus, Satva and accessories labels like Paio Shoes, Dhaaga Handicrafts, Modern Myth, The Cai Store, The Slow Studio, Dhaaga Handcrafts.

According to Adwaita Nayar, CEO, Nykaa Fashion and Founding Team Member, Nykaa, the Sustainability Edit crafted initiatives across the website and app will help drive awareness, propagate change as well as engage consumers via compelling conversations around sustainable fashion.

The initiative will help Nykaa become a destination for consumers to shop for sustainable labels and also educate themselves on all aspects of sustainability.