PSL to acqurire Wendell Rodricks resort wear label

Mumbai-based Luxury Fashion House, Purple Style Labs (PSL) will acquire the late fashion designer Wendell Rodricks resort wear label for an undisclosed amount. The label was launched his label in 1989.

In February, internationally-acclaimed fashion designer Wendell Rodricks had passed away in Goa at the age of 59. Along with pioneering the idea of resort wear, Rodricks also advocated eco-friendly fashion and was known to have revived Kunbi - the traditional saree of Goa.

Schulen Fernandes, who started her career with Wendell and rejoined him in 2016 as the Design Head would continue in the same role for the brand.

PSL later acquired Pernia’s Pop-Up Shop, a multi-designer E-commerce platform and subsequently converted into an omnichannel brand by launching concept stores Mumbai, Delhi, Bengaluru, Kolkata and Hyderabad. Last year, the company had also opened its first overseas store in Mayfair, London.