Puma India to boost online presence with Salesforce

Puma India plans to boost its online presence in partnership with Salesforce - a customer relationship management firm.

Puma entered India in 2006, and over the last 13 years, the company has grown to operate over 375 owned stores. As the no.1 sports brand in India, Puma has raced past their competitors in the Indian sports and active wear market.

Scaling the business to greater heights, Puma India has deployed Salesforce Commerce Cloud to enhance the online and mobile shopping experience for their consumers on PUMA.com.

Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies—cloud, mobile, social, internet of things, artificial intelligence, voice and blockchain—to create a wholistic view of their customers.

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CREDITS: ET.