Rupa & Co to expand into premium and super-premium category

One of India’s largest knitwear brands, Rupa & Company plans to expand more in the premium and super-premium category besides improving focus on women, casual and thermal wear. The strategy is to foray into newer markets through new distributors besides penetrating deeper into existing ones. This would help increase investments in brand development across new geographies.

The company witnessed a 52 per cent jump in its Q3 net profit to Rs 43 crore in the quarter ended December 2020, as against Rs 28 crore it reported in the year-ago period. Its revenue during the quarter rose by 12 percent to Rs 345 crore, as against Rs 307 crore it reported in the corresponding period last year.

Established with a vision to serve the erstwhile hosiery market, Rupa & Company has emerged as a key player in Indian innerwear segment over the years. While Frontline is its flagship brand, Rupa family also consists of brands like Softline, Euro, Bumchums, Torrido, Thermocot, Macroman, Footline and Jon.