Samant Chauhan to take phygital route to new collection

Designer Samant Chauhan will take the phygital route to showcase Fall/Winter 2021 womenswear collection ‘New Born’on March 20.

As per Fashion Network, the designer will broadcast his show on the FDCI and Lakme Fashion Week digital platforms including Facebook, Intagram and other respective website. Focusig on handloom textiles and experimental silhouettes, the collection will have a silvery color palette and glittering embellishments.

The exquisite floral designs on the garments will have a right balance of shimmer and shine. Their interesting sleeves and flowery fabrics will offer consumers the required freedom of movement.

To be held from March 16 to 21, the FDCI x Lakme Fashion Week will be sponsored by Rise Worldwide and Nexa. By mixing online and offline elements, the fashion event will aim to adapt to the post-COVID ‘new normal’ and engage a wider audience

A post graduate with a diploma from NIFT, New Delhi, Chauhan’sdebut collection at the ‘India Fashion Week’ received remarkable encouragement from the biggest names in the fashion fraternity. He not only became one of the finalists for the WOW, New Zealand from India but also started an eco-friendly line with the US based company, ‘Moksha for Earth’ in 2006.