Skechers launches new campaign for Indian market

California-based global sports and lifestyle brand Skechers has launched a new campaign featuring Gully Boy actor Siddhant Chaturvedi. Titled, ‘Go Like Never Before,’ the campaign is exclusively designed for the Indian market and emphasizes on the importance of running as a sport to remain fit and encourages people to stay active in their day-to-day routine.

The campaign features newly launched performance footwear styles from the Skechers Go Run series including Skechers Go Run 7+™, Skechers Go Run Razor 3™, and Skechers Go Run Speed Elite™ shoes built with Hyper Burst® cushioning--which is made using a "supercritical" foaming process to create spherically shaped cells in tight format.

It is the lightest and most resilient midsole foam that Skechers Performance has offered to date and delivers a highly responsive and comfortable running experience. Through this campaign, the brand aims to reach out to maximum people and promote running as a fitness culture in India. It understands the significance of health and fitness and encourages people to be their fittest self by something as simple as running.