Snapdeal launches new campaign to endorse affordable goods

Snapdeal has launched a new campaign ‘Brand Waali Quality, Bazaar Waali Deal’ to overturn the notion that good quality products cannot be affordable. Featuring Bollywood’s power couple, Riteish Deshmukh and Genelia Deshmukh, the campaign takes a light-hearted dig at a mindset that believes that only brands products offer good quality. Through a series of videos, the campaign challenges the conventional brand-oriented’ thinking, drawing the attention of the audience high-quality products available online at affordable prices.

In the last four years, Snapdeal has used technology, business processes, and sharp execution to bring value e-commerce to Indian online shopping. It has systematically worked with the sellers on the platform to improve the quality of the products, based on real-time feedback from customers. Further, Snapdeal has identified and on-boarded new sellers who offer a better price-quality proposition, aligned with consumer expectations. Some of its popular categories include apparel, homeware, as well as fashion and tech accessories.