SvaKatha, a fashion technology start-up incubated at IIT Gandhinagar, has created India’s first 3D fashion show that can help fashion brands and designers become more sustainable. This fashion show does not need actual sampling and production of garments thus eliminating the need for resources like pattern making, fabric production and stitching, while reducing the timeline of a concept collection and its presentation.
It also helps designers and product teams as well as buyers/retailers to make decisions well in advance. According to Svakatha, virtual fashion shows and 3D designs can replace the roadshows as here sampling can be done virtually and production can be initiated based on the buyer response.
Virtual fashion shows give fashion artists, designers and brands new dimensions to work and communicate their stories with customers in a much more efficient way. Moreover, they allows designer to test a concept without actual sampling and it can be highly sustainable. The firm wishes to democratize the fashion show similar to what social media did to content. Every designer can now create a fashion show of their own or team up with fellow designers and put up a fashion show.
