V-Mart Retail operations integrated by Delhi=based marketing agency

Delhi-based start-up Advertising & 360◦ Marketing Agency Poppy Seed Communication has integrated the operations of Indian fashion brand V-Mart Retail. The entire operations for the brand will be carried out from the agency’s Delhi office, led by Ashwani Dhingra, Director and Founder, Poppy Seed Communication.

V-Mart Retail, founded in 2002 is a successful affordable-fashion brand, looking to facilitate India’s budget buyers of fashion, with a record of more than 3 crore satisfied customers. The retail chain offers a range of apparel, footwear and accessories for women, men and kids, home furnishing, merchandise, and home utility items. In 2018, V-Mart Retail won the “World’s Best Performing Departmental Store” (Bloomberg). In 2019, it also won “Transforming India Through Retail” award and “Transforming Lives in Tier II and III Cities” by Ministry of Textiles, Government of India. V-Mart Retail has also been ranked as the 16th best performing retail chain recently by Fortune India as well. In addition, the organization is also a certified “Great Place to Work”.

Payal Singh, Digital Head & Co-founder, Poppy Seed Communication, said, it is a great opportunity for us as veterans in a start-up, to bring to the table power-packed ideas and strategies that further empower the Indian fashion market.