Vicunha plans to hold a virtual fashion show to launch a collection made with antiviral fabric.
The denim company , which is part of Texbrasil, (Brazilian Textile and Fashion Industry Internationalization Program) — the result of a partnership between Abit (Brazilian Textile and Apparel Industry Association) and Apex- Brasil (Brazilian Trade and Investment Promotion Agency) — invited 13 stylists to give life to the line.
The goal is to inspire other brands to use protective items in their creations. The guests who sign the conceptual looks include the following brands and designers: A La Garçonne, Another Place, Amapô, Caiu Toró, Diego Favaro, Daura, Igor Dadona, Isaac Silva, VIHE, Cartel 011 CZO, Jal Vieira, Uma and Das Hauss. The fashion show will happen on Youtube and will present pieces made with functional fabrics that protect against the virus responsible for COVID-19 and are part of the V. Tech Protective line.