VIP Clothing launches reusable masks

Inner wear maker VIP Clothing has added reusable masks and N95 masks for frontline workers and healthcare professionals to its product portfolio. A month ago, the Indian brand had forayed into safety wear category with the launch of affordable masks for general public to fight the Covid-19 outbreak.

Under this new venture, the company will produce 3-5 lakh units of masks per month and take it to Tier 1 and 2 cities. To extend its reach, the masks will be retailed on the company’s online platform followed by marketplaces such as Amazon and Flipkart and offline stores.

VIP Clothing is leading Indian company engaged in manufacturing and marketing of innerwear. The company markets well-known brands like VIP Innerwear, Frenchie, Frenchie X, and VIP Feelings and all of their sub brands. VIP Clothing Limited's brands and their extensions occupy leadership positions with significant market shares in the respective categories.

VIP Clothing is present throughout the spectrum of innerwear industry, with VIP innerwear in budget and economy segment straddling across all demographic segments. Frenchie is the generic brand in briefs market which owns crown of transformation of traditionally conservative innerwear market. Frenchie X is present in the premium segment for youth where most of the action is seen as lot of international brands are trying to enter.