Virender Sehwag to launch new sportswear brand

Former cricketer VirenderSehwag will soon launch his activewear and sportswear brand, ‘VS’ on the website www.vsshop.in.

The online launch will witness over 30 products in apparels (tracks, t-shirts, jackets and shorts) as well as cricket equipment (bats, gloves and pads).

The entire collection of the merchandise will only be in solid colours, in line with the simplicity of the brand’s founder. Each style has been launched in six colours and made with compact cotton.

The brand was launched with first exclusive store in Ahmedabad in March 2020. The brand VS is run by Viru Retail Pvt. Ltd., a joint venture between Sehwag owned World of Viru and Stitched Textiles

. ‘VS by Sehwag’ differentiates itself from existing players in the market by catering specifically for the masses with a price range of ₹499- ₹1,099.

Based on insights the brand has obtained from Sehwag’s fan base, it will initially focus strongly on the Hindi-speaking markets across the country, enabling greater product discovery for online shoppers looking for active/athleisure wear and cricket gear.

The brand is aiming to leverage online and e-commerce platforms to acquire five million customers by 2026.

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