Welspun India forays into the mattress category

Home textiles major Welspun India has forayed into the mattress category under its home linen brand Spaces.

As per a Daily Pioneer report, the company has launched 'SpacesMatchress' with a variety of offerings on the back of extensive market research as an extension of its home wellness offerings.

ManjariUpadhye, CEO, of Welspun India, Domestic Business, says, the company's deep understanding of stated and unstated consumer requirements helps it to innovate and offer the most relevant products and solutions to the country's diverse and fast-growing consumer base.

The brand offers customizable, orthopedic, firm and fab mattress ranges for different consumer preferences. These mattresses are available with the benefits of an in-built mattress protector, odor-free and anti-pilling, 12 years warranty, among others, the company said.

Welspun India’s move to enter the mattress category highlights the brand’s aggressive focus on the domestic market and its aim to capitalize on emerging opportunities in this high-potential segment with innovative offerings.