In July, apparel sales in India were at 63 percent of pre-pandemic levels

19th August 2021, Mumbai:

In July, clothing sales in India were at 63% of pre-pandemic levels. This was stated by the Retailers Association of India (RAI) in its 18th edition of the Retail Business Survey.

Overall retail sales in July were 72 percent of pre-pandemic levels – July 2019 – compared to 50 percent in June, according to the study.

The garment sector is optimistic about the forthcoming festival season, which is typically a lucrative opportunity for retailers.

According to the study, retail companies in south India made a strong return in July 2021, with sales at 82 percent of pre-pandemic levels (July 2019), compared to 50% in June 2021. West India, on the other hand, is still recovering, with sales at 57% of pre-pandemic levels (July 2019). This is mostly due to long-term limitations in Maharashtra, which have hampered the efficient operation of contemporary retail in the state.

“As the festive season approaches, there is a chance of considerable sales rebound for retail enterprises, if limitations on contemporary retail are removed across the nation, allowing seamless operations and a return to normalcy,” said Kumar Rajagopalan, CEO of RAI. According to the organization, reopening retail will give companies a chance to recover, safeguarding the livelihoods of millions of people who rely on the retail industry.

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