- 1. How to Advertise
- Created on 02 December 2021
- 2. Epic Book Testimonials
- Created on 22 January 2021
- 3. Epic Book Overview
- Created on 22 January 2021
- 4. Home
- Created on 22 February 2018
- 5. (Launches)RUNway To Skilled India
- Created on 30 November -0001
- 6. eZine
- Created on 30 November -0001
- 7. The Pant Project engages Gen Z with experiential denim installation at IIT Bombay ...
- (Apparel)
- ... t to creativity and individuality. Targeting Gen Z, the activation encouraged festival-goers to interact with the installation by doodling, spray-painting, and leaving their mark. This immersive experien ...
- Created on 26 December 2024
- 8. Blackberrys to launch new campaign with US-based agency Leo Burnett ...
- (Apparel)
- 20 November 2024, Mumbai Apparel brand Blackberrys plans to launch its new brand film and campaign along with its wedding collection in partnership with US based communications agency Leo Burnett. Catering ...
- Created on 20 November 2024
- 9. HOADPL to repurchase 40% stake from US-based General Atlantic ...
- (Apparel)
- 19 November 2024, Mumbai A prominent fashion design company, House of Anita Dongre (HOADPL), plans to repurchase nearly 40 per cent of its stake from the US-based private equity firm General Atlantic ...
- Created on 19 November 2024
- 10. The Modern Maharaja: How Gen Z men are redefining ethnic wear in India ...
- (Apparel)
- 30 October 2024, Mumbai India's Gen Z males are rewriting the rules of engagement with traditional clothing. Gone are the days when kurtas and sherwanis were reserved for weddings and festivals. Thi ...
- Created on 30 October 2024
- 11. Narendra Kumar launches new fashion brand, ‘Ura Street’ targeting Gen Z consumers ...
- (Apparel)
- 29 October 2024, Mumbai In collaboration with Puneet Bajaj, CEO, Shakti Brandz, fashion designer Narendra Kumar has introduced a new fashion brand titled, Ura Street. Targeted toward Gen-Z and late ...
- Created on 29 October 2024
- 12. India’s hybrid retail model sees a resurgence of high streets as malls continue to grow ...
- (Apparel)
- ... experience, high streets are seeing a resurgence, due to factors like convenience, affordability, and a personalized shopping experience. High streets on the rise High streets are gaining momentum ...
- Created on 18 October 2024
- 13. Gen Z rewriting retail rules, and brands turn the spotlight on this evolving consumer landscape ...
- (Apparel)
- Gen Z, the digital natives born between 1997 and 2012, are rapidly emerging as the key consumer segment in India. With their unique preferences and behaviors, they're keeping fashion retailers on thei ...
- Created on 14 October 2024
- 14. Snitch hits 25 stores, targets Gen Z expansion ...
- (Retail)
- ... and caters to Gen Z men with a modern, streetwear-inspired aesthetic. Snitch, which began as a direct-to-consumer label in 2020, has rapidly expanded its physical presence across India. With plans to ...
- Created on 26 September 2024
- 15. Fashion vertical FWD helps Myntra grow Gen Z customer base to 16 million ...
- (Apparel)
- 18 September 2024, Mumbai Myntra’s Gen Z-focused fashion vertical and an app-in-app feature, FWD helped the e-commerce platform double its Gen Z customer base from 8 million in mid-2023 to 16 million ...
- Created on 18 September 2024
- 16. Rising incomes, increasing demand to drive resurgence of value fashion market in India ...
- (Apparel)
- 17 September 2024, Mumbai Driven by rising incomes, favorable demographics, and increasing demand for affordable fashion, particularly among Gen-Z consumers, the market for value fashion in India is ...
- Created on 17 September 2024
- 17. Bradford License India joins US-based Fruit of the Loom as its official licensing agency ...
- (Apparel)
- 17 September 2024, Mumbai Bradford License India has partnered with US-based apparel brand Fruit of the Loom as its official and exclusive licensing agency in India. Through this partnership, the licensing ...
- Created on 17 September 2024
- 18. India's Gen-Z, the new consumer powerhouse that’s reshaping retail markets ...
- (Apparel)
- 11 September 2024, Mumbai India's Gen-Z, the cohort born between the mid-1990s and early 2010s, is rapidly emerging as a dominant force in the consumer landscape. Their distinct preferences and behavior ...
- Created on 11 September 2024
- 19. Reid & Taylor Apparel selects Eggfirst as its creative agency ...
- (Apparel)
- 26 August 2024, Mumbai A premium brand known for its trendsetting and high-quality men’s fashion, Reid & Taylor Apparel has selected Eggfirst as its creative, digital, media, and production agency. This ...
- Created on 26 August 2024
- 20. India's online fashion, lifestyle market set to boom, Gen Z leading the charge, finds anew study ...
- (Apparel)
- ... . This growth is being fuelled by a combination of factors, including rising disposable incomes, increasing internet penetration, and a burgeoning young population with a penchant for online shopping. G ...
- Created on 09 August 2024
