Athleisure, staples one needs to create a comfortable & stylish look
16 April 2022, Mumbai:
Athleisure, the fabricated style of clothing typically worn during athletic activities and in other settings, such as at the workplace, at school, or on other casual or social occasions: “is characterized as "fashionable, dressed up sweats and exercise clothing".
The athleisure wear market has grown radically since its inception/emergence in 1979. Combination of athletic, leisure, functional & fashionable wear and caters to all sexes, ages & cultures.
It is about wearing comfortable, leisurely worn sportswear in non-athletic settings activity/material for emotional approaches too.
The rising trend in health and wellness is one of the major influencing factors that have driven the growth of value sales for the global athleisure market.
ALSO READ Athleisure: Breaking a sweat
WHAT MILLENNIALS MAKE OF ATHLEISURE
It is meant for sports, exercising, and high-impact activities focusing more on lifestyle than performance. Millennial consumers who drive demand are the ultimate driving force behind this recycling movement.
RELATED NEWS Athleisure, staples one needs to create a comfortable & stylish look
Millennials rated sustainability as one of the most important factors to consider while purchasing apparel & currently is extremely popular and generally considered more sustainably produced.
A category non-existent till a decade ago; but on the contrary, as of now it continues to grow & is here to ease changing lifestyles.
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