Maternity Inner-wear 'Market Growth' driven by increasing demand for sustainability
19 September 2023, Mumbai
The global maternity innerwear market is expected to reach $7.1 billion by 2033, growing at a CAGR of 6.3% over the forecast period.
This growth is attributed to a number of factors, including:
- Increasing demand for sustainable and eco-friendly materials in maternity innerwear
- Growing popularity of seamless designs that offer a smooth and comfortable fit throughout pregnancy
- Rising availability of fashionable and aesthetically appealing maternity innerwear options
- Expansion of inclusive sizing options to cater to a diverse range of body shapes and sizes
- Growing focus on versatility, with maternity innerwear that can seamlessly transition from day to night or accommodate different outfit styles
- Integration of advanced fabric technology for enhanced comfort, breathability, and moisture-wicking properties
Nuances
In addition, the growing number of working women who continue their professional careers throughout pregnancy has also contributed to rising maternity innerwear sales.
With more women choosing to work during pregnancy, there is a need for innerwear that provides comfort and support for long hours of sitting or standing.
Maternity innerwear with seamless construction and adjustable features delivers a solution to pregnant women.
They often require practical and comfortable undergarments that can be worn throughout the workday. Demand for professional-looking maternity innerwear that blends functionality with a polished appearance has grown worldwide. It is attributed to the trend of women balancing work and motherhood.
Surging emphasis on prenatal and postnatal fitness has also influenced demand for maternity innerwear. Several pregnant women are actively engaging in exercise routines and physical activities tailored to their specific needs. Maternity innerwear such as supportive bras and belly bands provide the necessary support and comfort during these activities. They allow women to maintain an active lifestyle while ensuring the safety of themselves and their growing baby.
Outlines
Demand for maternity innerwear that combines functionality with style has grown as more women prioritize staying active and fit during pregnancy.
Quick Gist; Global maternity innerwear market to reach $7.1 billion by 2033, driven by increasing demand for sustainable, stylish, inclusive, and functional options.
Overall, the maternity innerwear market is poised for significant growth in the coming years. The increasing demand for sustainable, stylish, inclusive, and functional maternity innerwear options is expected to drive market expansion.
CREDITS: Future Market Insights report
