18 April 2022, Mumbai:
Work-from-home, coupled with an elevated concentrate on health throughout the pandemic, has given new wings to the athleisure attire section, which is projected to keep up momentum even post-pandemic.
Brands on this house are increasing with experiential shops in 2022, to make inroads into tier-II and tier-III cities.
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According to Ankur Bisen, senior associate and head (client, meals, and retail), Technopak Advisors, the section witnessed around 15% development throughout the pandemic and would proceed to develop at an identical charge this yr. Analysts peg the Indian athleisure market at over `54,000 crore.
‘Stretching’ past metros
Manufacturers resembling Jockey and Enamor, which began off as innerwear specialists, have seen athleisure change into their fastest-growing section, and at the moment are trying to increase outdoors metros, transferring into tier-II and tier-III cities.
Karthik Yathindra, chief advertising officer, Jockey India – Web page Industries, shares that Jockey Athleisure and Jockey Transfer at the moment are mainstays within the total portfolio, throughout all gross sales channels.
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Athleisure varies at the moment and contributes to about 25% of the corporate’s income. “We’re current in about one-fifth of the geography of India, and our goal is to amplify our presence 5 occasions over in our key markets,” he says.
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CREDITS: Financial Express Business Khabar Invest Medium (The news article has not been edited by DFU Publications staff).
