24 July 2023, Mumbai
Swiss innerwear brand, sloggi, backed by Triumph International, launches a groundbreaking movement: "Move Comfortably through Our World," setting a new standard in the innerwear category.
Comfortable Movement in Fashionable Minimalism
Aimed at the influential Gen Z audience (ages 18-25), sloggi plans to revolutionize its product line across global markets, including India.
Emphasizing comfort as a personal experience, the brand seeks to go beyond functionality and cater to the dynamic tastes of the youth.
Bullish outlook
Bhavin Devpuria, Marketing Head of Triumph International-India & Sri Lanka, foresees a surge in demand for Sloggi in India over the next five years, driven by urbanization, organized retail, and e-commerce growth.
With a focus on innovative designs and ultimate comfort, sloggi aims to tap into the immense market potential, especially in urban and semi-urban areas.
Youthful
The brand addresses the current preferences of the young audience, offering trendy and comfortable innerwear with a minimalistic and practical approach. Utilizing cutting-edge technologies, sloggi's bold and inclusive expression encompasses a wide range of body types and shapes.
Their popular "Body Adapt," "Zero Feel," and "Go All Round" collections reflect the brand's commitment to comfort and versatility.
Introduces Innovative, Sustainable & Personalized Collection
Moreover, sloggi remains dedicated to sustainability, introducing innovative materials season after season to redefine comfort and reinvent the category.
Priced between INR 500 - INR 2,500, sloggi's active innerwear line is readily available through various Triumph International stores and top e-commerce platforms, including Myntra, Nykaa, Amazon, TataCLiQ, shoppersstop.com, and lifestylestores.com.
