Lee® Launches New Festive Season Campaign Featuring Rapper King

LeeJeans

06 October 2023, Mumbai

IN brief

Lee® has launched a new festive season campaign titled "Lee: Home of The Real Denim". The campaign features popular rapper King to reinforce Lee®’s real denim positioning.

The campaign films feature King in different situations, highlighting Lee® as the ultimate choice for high-quality denim known for durability.

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