Rebound In Offline Footfalls Not To Affect E-Commerce Sales Gallop
09 May 2022, Mumbai:
Sales gallop despite a big rebound in offline business.
Consumers are continuing to buy online despite footballs and sales recovering back to pre-covid levels at offline markets and large retail stores, as for the latest financial data of several top companies.
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On the rise data from top companies show contribution from online channels on a steady rise.
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Numbers-wise
Reliance Retail reported a 17% contribution from e-commerce. sales.
This is compared to 10% a year back.
20% plus a share of Hindustan Unilever's digitized sales in the March quarter.
e-commerce sales of Trent have surged to 7% as compared to 5% in FY21.
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As per Gaurav Jain, head of strategy Reliance retail," Consumers are shopping in both online and offline channels and shopping more than 35% what was earlier through a single channel".
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CREDITS: ET Dt 09-05-2022 (The news article has not been edited by DFU Publications staff).