SHEIN's Acquisition of Missguided

SHEIN

30 October 2023, Mumbai

IN BRIEF

Shein, a leading online retailer of fashion and lifestyle products, has acquired Missguided, a bold and innovative women's fashion brand, from the Frasers Group.

The acquisition is part of Shein's vision to offer a wide variety of products and a captivating customer experience to millions of its global user base.

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