Innerwear startup Krvvy raises Rs 6.1 crore in pre-seed funding round

 21 January 2025, Mumbai

Women’s functional innerwear and shapewear startup, Krvvy has raised Rs 6.1 crore capital in a pre-seed funding round co-led by Titan Capital and All In Capital.

The direct-to-consumer (D2C) brand will use these funds to expand its online and offline footprint across India. The capital will also be utilized to support the brand’s research and development activities including its product expansion and launching customized functional innerwear solutions for the Indian market.

Besides, the funds will enable the brand introduce practical and comfortable designs in the Indian innerwear market. They will help address the growing demand for shapewear among Indian women, says Yash Goyal, Co-founder and CEO, Krvvy and a former investment banker.

Other angel investors joining this funding round included Nikita Gupta, Co-founder, Housepital; Emmanuel Suraj, CEO, DefinEquity; Anuj Jain, Vice President, Investwell, and Anubhav Arora, Head – Credit, Metalbook.

Founded in May 2024 by engineering graduates Yash Goyal and Anant Bhardwaj, Krvvy primarily sells its products through its website and leading marketplaces such as Amazon and Myntra.

Positioning itself as a game-changer in the Indian innerwear segment, the company fills a major market gap by offering functional and comfortable shapewear. It focuses on innovation to meet the evolving needs of women and establish itself as a leader in the rapidly growing innerwear category.

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