VIP Clothing records Rs 22.3 million net profit in Q1, FY26

08 August 2025, Mumbai 

Driven by successful strategic execution and ongoing transformation initiatives, VIP Clothing reported a strong performance in Q1, FY26. The company’s net profit grew to Rs 22.3 million during the quarter as against Rs 2.3 million in Q1, FY25.

The company revenues’ increased by 30.6 per cent Y-o-Y to Rs 654.5 million as against Rs 501.2 million in Q1 FY25. Their EBITDA increased by 122.4 per cent to Rs 62.5 million, compared to Rs 28.1million in the same quarter last year. This led to an improved EBITDA margin of 9.5 per cent, reflecting the positive impact of disciplined cost control and enhanced operational efficiencies. These results underscore VIP Clothing's commitment to profitable growth and long-term value creation.

This financial success was powered by a multi-pronged strategy focused on product innovation and digital transformation. As part of its premiumization efforts, the company expanded its ‘Frenchie X’ men's innerwear brand into Kerala, adding over 40 stores in cities like Kochi and Thiruvananthapuram. This expansion, which brought the brand to over 140 outlets nationwide, targets a demand for high-performance innerwear with features like moisture-wicking fabrics and futuristic waistbands.

To engage a younger demographic, VIP Clothing launched the ‘Yuwa Series,’ a youth-centric innerwear line designed for Gen Z and millennial consumers. With bold designs and expressive colors, this series aims to revitalize the VIP brand and reposition it as a modern, lifestyle-driven brand.

The company's digital push, through strategic partnerships with Q-commerce platforms like Blinkit, Swiggy Instamart, and Zepto, has also been a key driver. This integration allows for rapid product delivery in minutes, putting VIP in step with evolving consumer behaviors and solidifying its position as a digitally enabled brand. Looking ahead, the company is confident in its strategy to invest in product development, expand its omnichannel presence, and deepen consumer engagement to unlock future opportunities.

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