Kitex Garments launches US brand ‘Little Star’ in India

08 August 2025, Mumbai 

A major global manufacturer of children's clothing, Kitex Garments has launched its US brand, ‘Little Star,' in the Indian market. The company projects this strategic move will generate an additional Rs 1,000 crore in revenue over the next two to three years. This decision is part of a broader strategy to navigate trade uncertainties and tariffs, particularly those imposed by the Trump administration, which have impacted Indian exporters.

According to Sabu M Jacob, Managing Director, building a strong domestic presence is essential for reducing international risks. The launch of this new brand will help provide Indian parents with an access to a brand that offers American standards of safety, fashion, and comfort at an affordable price, he says.

Headquartered in Kizhakkambalam, Kochi, Kitex Garments sees India’s high birth rate as a significant market driver. Current tariff uncertainties are delaying the company’s investment discussions in Andhra Pradesh, notes Jacob.

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