Technosport launches new store forTier II activewear consumers in Mysuru
31 December 2024, Mumbai
Expanding its retail footprint in India, prominent performance-driven activewear brand, Technosport launched its new store at the Nexus Center City Mall in Mysuru. Catering to fitness enthusiasts and activewear customers in Tier II markets, the store opened on December 28, 2024.
Spanning 1,000 sq ft, the store launched with an offer providing 100 shoppers with complimentary T-shirts alongwith opportunities to win giveaways, including gym bags, power banks, and Boat AirDopes.
The store introduces the brand’s new winter wear range, TechnoWarm.. Designed for workouts and outdoor activities during colder weather, the collection is equipped with features like moisture-wicking properties, quick-drying fabrics, stretchable designs, and breathable structures.
Sunil Jhunjhunwala, Co-Founder and Managing Director, Technosport says, offering unparalled visibility to consumers,, the store also reinforces the brand’s reputation in the market. The brand aims to strike a balance between opening stores in major metropolitan areas and those in emerging Tier II cities.
Rohit Kulkarni, Business Head - Exclusive Stores, adds, located in a well-established mall like Nexus enhances the brands credibility and demonstrates its competitiveness alongside premium labels.
Expanding the brand’s presence across India and in international markets, the new Mysore store addresses the brand’s rising demand for good-quality and affordable acivewear. Offering its apparels at competitive rates, the store helps strengthen the brand’s connection with its diverse customer segments.
