TIGC outlines plans to open 100 stores in 2 years

31 December 2024, Mumbai

Foraying into the offline market, The Indian Garage Co (TIGC) has outlined plans to open 100 stores in the next two years,

The digital-first brand opened three new stores in the last 2 months across cities like Bengaluru, Hyderabad and Kochi. It plans to open another 15 stores across the south in the upcoming year.

Adopting a Company-Owned-Company Operated (COCO) model for its initial stores, the brand aims to understand the nuances of operating in the Indian market before expanding into a franchise mode, says Anant Tanted, Founder and CEO, TIGC.

The brand aims to create an army of young fashion enthusiasts and entrepreneurs to run their TIGC franchise stores, adds Tanted. These stores will be set up with a capital of Rs 40-50 lakhs, making entrepreneurship accessible to young fashion enthusiasts.

Using data analytics to identify ideal store locations, TIGC aims to focus on regions where its online penetration is the highest. The brand plans to design each of its stores on the basis of local demographics and consumer behavior of the area, ensuring a tailored shopping experience.

These stores will house all three of TIGC’s brands—The Indian Garage for menswear, Hard Soda for plus-size fashion, and Freehand for womenswear.

Each of these stores will feature advanced technology, enabling a seamless omnichannel experience and offering tailored merchandise based on local consumer demographics.

TIGC also plans to venture into offline international markets in the next five years. This venture will be executed in collaboration with major Middle Eastern e-commerce platforms like Noon, Namshi, etc.

By the next fiscal year, the brand expects to generate 5 per cent of its revenues from international markets. This year, its GMV is likely to surpass Rs 500 crore with menswear accounting for 60 per cent of this revenue. The brand also plans to explore new categories like footwear and perfumes to enhance its portfolio.

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