Aditya Birla Fashion and Retail (ABFRL) to deploy Algonomy’s personalization services

21 January 2022, Mumbai:

Aditya Birla Fashion and Retail (ABFRL) has partnered with algorithmic decisioning platform for retail, Algonomy to deploy its hyper-personalization solutions across its brands.

As per Press News Wire report, ABFRL will leverage the personalization suite to craft truly seamless and 1:1 shopping experiences across all consumer channels - website, app, email and in-store, and across the commerce journey touchpoints for search, browse, product recommendations and content.

The first brand to deploy the personalization suite is Pantaloons. It will be followed by other brands. ABFRL will use Algonomy's flagship products Recommend™, Engage™, Find™ and Discover™ to leverage not just real-time shopper behavior, but also store data to holistically personalize end to end omni channel experience for each shopper.

ABFRL has also launched a Style Finder that lets shoppers specify their categories and occasion and allows them to see either personalized products or try something new.

Algonomy Xen AI, the patented Composite AI decisioning engine, selects the most optimal experience for every interaction in real time, considering the shopper's profile, stage in the buying journey and Pantaloon's goals, around engagement, conversion or revenue.

In addition to popularity, individual behavioral data is also used to influence a shopper's search and browse results, making online shopping cohesive and frictionless.