Alamelu to expand into the US market
Launched in Bengaluru in 2024, new Indian luxury ready-to-wear brand Alamelu plans to expand into the United States market.
Currently available in Printemps and many other multibrand stores in France, Alamelu was launched by Radharaman Hari Khothandaraman, an entrepreneur with 20 years of experience. He has been making clothes under the label Advaya for the Indian market and owns several factories in Benglauru.
Describing his new women’s luxury collection as ‘not minimal, Khotandaraman says, the collection targets modern women who want to pair things themselves. The collection offers chic and classic separates that have been made with minute attention to detail and are very textile focused, he adds.
Comprising 60 garment pieces, this fall collection offers sharp, sculpted blazers, bomber jackets, high-waisted trousers and tailored coats, along with sheer blouses layered under textured ensembles. It also includes bias-cut dresses, statement overcoats and refined separates.
Transitioning easily from day to evening, the collection is made from 100 per cent silk, along with wool-silks, silk-blended jacquards, finely textured wool-silks and sheer weaves.
Alamelu plans to launch its Spring 2026 in either June or July 2025 in Paris. The brand will showcase another Spring 2026 Capsule Collection in Paris in September 2025. Through these collections, the brand aims to create a global design label rooted in India and offering a distinctly contemporary yet classic vocabulary, notes Kothandaraman,
