Brandman Retail expands presence in metropolitan areas and smaller cities
Brandman Retail is strategically expanding its presence to meet the changing needs of the Indian market. The company is strengthening its reach in major metropolitan areas and smaller cities, expanding its collection of brands, and improving its online sales capabilities to provide a smooth, integrated shopping experience for customers, notes Kashika Malhotra, Head-Business Development.
To offer a wider variety of products, Brandman Retail is forming new partnerships with international brands, further enhancing its premium offerings. As the exclusive licensee for Rockport in India, the retailer is dedicated to promoting products ‘Made in India,’ complying with local manufacturing regulations and effectively addressing BIS restrictions.
Furthermore, the company is investing in creating engaging retail experiences, developing immersive shopping environments that boost customer interaction and reinforce its position as a leader in premium athletic and lifestyle retail.
Founded by Arun Malhotra with the goal of making high-end global sports and lifestyle brands available to discerning Indian consumers, Brandman Retail initially focused heavily on market research, trend analysis, and strategic brand positioning. Over time, this vision has broadened to prioritize sustainability, enhance the customer experience, and drive growth across all sales channels, ensuring continuous adaptation to evolving market demands and consumer preferences.
Brandman Retail’s selection of brands and products is guided by thorough market research and deep understanding of customer preferences. The company prioritizes premium quality and sustainability, ensuring every brand aligns with its commitment to responsible consumption.
Additionally, the retailer remains flexible in adapting to changing consumer tastes and technological advancements, consistently offering a product range that appeals to the modern Indian consumer.
