Barcelona launches physical store in Muzaffarpur

Renowned menswear brand, Barcelona has made its much-anticipated brick-and-mortar debut in Muzaffarpur, marking an expansion into the vibrant northern state of Bihar. With this new store, the brand aims to offer its diverse selection of both casual and formal wear to the city's fashion-savvy shoppers.

Situated at Kalambag Chowk, Station Road, near Mai Sthan, the store promises a fresh take on men's fashion, steering away from the conventional choices.

Inside the store, customers can expect to find an array of western wear essentials, ranging from sophisticated blazers, shirts, and trousers to laid-back t-shirts, hoodies, and polo shirts, among other garments. Of notable mention is the dedicated segment showcasing Barcelona's denim line, boasting a wide variety of cuts and washes to suit every preference.

Employing a franchise model for its expansion, Barcelona aims to penetrate new markets efficiently, with plans to unveil an additional 100 franchise stores across India in the 2024 calendar year, showcasing its commitment to widespread accessibility.

Founded by entrepreneur Jaimin Gupta in Ahmedabad back in 2015, Barcelona initially emerged as a mid-priced men's western wear label. Since then, the brand has flourished, boasting over 125 franchise stores nationwide and a presence in more than 50 cities. Looking ahead, Barcelona is also gearing up for an initial public offering, although the exact date for this move remains to be determined.