DaMensch gets new chief retail executive
14 July 2022, Mumbai:
Ashmeer M Sayyed is the new chief retail officer of DaMensch. He will help boost the next stage of the company's growth, spearhead offline sales and drive strategic partnership efforts. Prior to joining DaMensch, Sayyed was with Jockey, where as general manager retail and headed the international business at Page Industries.
Meanwhile DaMensch will foray into offline retail, seeing this as a promising ecosystem through which to continue the growth momentum in the coming days.
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With a significant investment from the recently raised funding this premium men's fashion brand is planning to venture into retail stores within this year and be available at 10,000 point of sale avenues across various formats by 2024.
This D2C brand has cracked the formula of creating innovative products, acquiring customers efficiently and retaining them successfully.
Today, 50 per cent of its revenue comes from existing customers. The first half of 2022 was very strong for the brand in terms of consumer as well as investor interests. Hence, the launch of offline channel to offer consumer an omnichannel solution.
DaMensch will also launch exclusive brand outlets in the near future. And Ashmeer Sayyed will play a pivotal role in establishing DaMensch’s offline retail network.
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