Demand for women’s clothing in India decreases by 6.68 % in FY2025: Techmagnate
The demand for women's clothing in India decreased by 6.68 per cent in the FY 2025, as per a report by the digital marketing agency Techmagnate.
However, despite this downturn, branded online retailers have maintained their lead, with the top five—Meesho, Myntra, Flipkart, Amazon, and Ajio—capturing over 97 per cent of the total branded search interest.
Notably, while Meesho experienced a 32.14 per cent drop in search interest, it still became the most downloaded app, showing a 16.44 per cent increase in downloads, surpassing Flipkart, Shopsy, Amazon, and Myntra.
This trend suggests a growing preference for shopping via mobile devices, as consumers increasingly favor the convenience and user-friendly features of fashion apps.
Zara leads the women's wear market with an average monthly search interest of 279,000, although its declining search interest indicates potential difficulties in maintaining its top position in search engine results.
H&M, Biba, Libas, and Puma are the next four in the top five list.
In the ethnic wear category, 'Chikankari kurti for women' has gained significant popularity, showing a remarkable 809.39 per cent increase and reaching an average monthly search interest of 823,000.
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Furthermore, ethnic wear as a whole dominates the market with an average monthly search interest of 1,659,900.
Geographically, Delhi, Bengaluru, and Mumbai continue to be the dominant regions, accounting for nearly 68 percent of the total online search interest, while Chennai is the only city showing positive growth at +0.92 per cent, increasing its market share to 11.30 per cent.
The women's fashion market in India is undergoing a dynamic transformation, states Sarvesh Bagla, Founder and CEO, Techmagnate.
"The trends and the industry are evolving rapidly, driven by shifting consumer preferences, technological advancements, and the increasing influence of social media and global trends.
Today's consumers research women's wear, assess their choices, and make their purchases online; therefore, a comprehensive understanding of search behavior is crucial for developing a more effective digital marketing strategy, he adds.
