Label Apurva launches size inclusive collection, ‘Heavenly Hues’ for Spring/Summer 2025
A designer brand by Apurva Shah, Label Apurva has launched its size-inclusive and sustainable spring/summer 2025 collection titled ‘Heavenly Hues.’
Celebrating India’s rich artisanal heritage of Kalamkari, the collection features handcrafted co-ord sets, breezy shirt dresses, and festive-ready separates. These pieces showcase intricate hand embroidery, zardozi work, and appliqué techniques, complemented by rich surface textures.
According to Label Apurva, every garment in the collection is crafted using environmentally conscious materials through ethical, small-batch production methods.
Shah says, the brand changes the perception of fashion being a celebration of just a certain type of body. It aims to create a space for people to been seen, empowered, and beautiful in clothes that honor both their identity and their culture.”
More than being just add-ons, sustainability and inclusivity are the pillars of this brand. It proves that luxury can be welcoming, expressive, and deeply rooted in Indian values, adds Shah.
Label Apurva currently sells its collection through its e-commerce platform and its flagship store in Juhu, Mumbai. The brand plans to partner with multi-designer platforms such as Pernia’s Pop-Up Shop, Ensemble, Aza, and Nykaa Fashion to broaden its presence across India.
